Monetization · mobile games
Remove ads
A one-time purchase that turns off a game's forced ads, such as banners and full-screen interstitials, often leaving optional rewarded ads in place.
Also called: ad removal, ad free upgrade, no ads
Remove ads is a simple trade: pay once and stop seeing the ads that interrupt play. It speaks to players who are bothered by interstitials but would not otherwise buy anything, which makes it a low-friction first purchase.
The detail that matters is which ads go away. Forced ads, such as banners and full-screen video between levels, are the ones removed. Rewarded ads, which players choose to watch for a benefit, are often kept, or replaced by a free version of the reward, so the purchase does not take away something players like.
In mobile games
On mobile, remove ads is often a single item in the shop, and it is also offered as a prompt after an ad plays or after a player has seen several. It often sits next to other one-time offers.
What to watch for
- Selling it and then showing ads anyway, including a type of ad the description did not mention. Say exactly what goes away.
- Pricing it so low that it removes more ad revenue than it earns. Studios compare the price with what a typical player's ads would earn.
